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Showing posts from March, 2012

Don't Market Social Media

I have been through this battle of encouraging people to use social media for learning and knowledge sharing. I will admit my style is subtle and not aggressive. But that's also because it doesn't work by being aggressive. What does help is empathizing with the users and their various styles of social interaction. Just because someone is not on social media sites often doesn't mean they are not social or don't want to share information. This calls for us to stop thinking run-of-the-mill. Yes, over selling social media is becoming run-of-the-mill! We need to get back to the basics and think again. I can give examples from my team of people who are collaborative by nature and achieve the same results by meeting people face-to-face or over web and video conferences. They are some of the most brilliant people in their jobs and communicate effectively. They are always happy to share their knowledge for the benefit of our team. Such people will always excel in communicati