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Don't Market Social Media

I have been through this battle of encouraging people to use social media for learning and knowledge sharing. I will admit my style is subtle and not aggressive. But that's also because it doesn't work by being aggressive. What does help is empathizing with the users and their various styles of social interaction. Just because someone is not on social media sites often doesn't mean they are not social or don't want to share information.

This calls for us to stop thinking run-of-the-mill. Yes, over selling social media is becoming run-of-the-mill! We need to get back to the basics and think again. I can give examples from my team of people who are collaborative by nature and achieve the same results by meeting people face-to-face or over web and video conferences. They are some of the most brilliant people in their jobs and communicate effectively. They are always happy to share their knowledge for the benefit of our team. Such people will always excel in communication whatever means they choose. But they are not necessarily the most communicative on social media sites. They just have their own style of doing it and I respect that.

The value of personal meetings as well as eye contact is immense in effective communication. Our goal must be to encourage information flow in whatever way is effective.

Yes, I agree I have learned a lot due to social media websites and they have greatly increased my reach. But that is me and others have done the same differently. It is for us to choose what works best for us as individuals or teams and stick with a strategy until we know a better way. Remember that tools can only enable us but our personal styles and attitudes dictate how we choose to communicate and how we ensure we do it effectively. I don't think a single social media tool can facilitate the various communication styles or can ever be accessible to a large section of the 7 billion people in the world!

Comments

  1. Sreya,

    Thank you for posting this! I do enjoy social media, but I do not use social media as much as I think I should and as much as some of my colleagues do. I do work with people who use little to no social media, and I find myself sharing my learning with from social media with them. Just because some people do not use social media sites, does not mean that they are out of touch and are not able to contribute within their field. Thank you again!

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